product-line filling

product-line filling
Increasing the product line by adding more items within the existing range of products. Compare product-line stretching

Big dictionary of business and management. 2014.

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  • product-line stretching — Increasing the product line by lengthening it beyond its current range. Compare product line filling …   Big dictionary of business and management

  • line filling — UK US noun [U] MARKETING ► the practice of adding new products to a product range to make it more complete: »Line filling means making sure we have everything from a calls only phone to a smart phone nearly as good as a netbook …   Financial and business terms

  • line filling — Adding products to an existing line of products in order to leave no opportunities for competitors. Line filling can be horizontal or vertical. In horizontal line filling, a video manufacturer may produce machines with a variety of features, such …   Big dictionary of business and management

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